Customer Story
Rentacrate doubles revenue with Builder
They’ve already reinvented moving. Now, they’re customizing the experience with Builder.
revenue from the personalized experience
Industry
Facilities Services
About
Rentacrate rents reusable, plastic moving bins to customers for both home and office moves. With a nationwide footprint, we are able to plan, manage, and execute your office move from start to finish. Our 30+ years of experience have given us the knowledge, tools, and resources that allows us to be experts in the move industry.
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“Builder as a platform accommodates all of the changes we could ever want to make, as well as the dynamic nature that a website needs to have."
Dylan Figlo, CMO at Rentacrate
Rentacrate personalizes the experience and grows its bottom-line with Builder
From sustainable, reusable moving crates to personalized moving experiences.
Founded in 1991 with the goal of reinventing the moving industry, Rentacrate has been innovating for three decades. Thinking outside the box is what Rentacrate is about. The company started by providing a sustainable, cost effective alternative to cardboard moving boxes and has grown to offer a full suite of custom moving solutions for residential and commercial clients.
Every move is unique and customized to the customer’s needs. This is where Rentacrate truly excels. But, while the business is grounded in personalization the digital experience simply did not match up. The team needed a way to easily create personalized experiences to connect with visitors and lift conversion rates. They found that and more with Builder.
Requirements
- Create an ecosystem of personalized pages without developers
- An easy way to add custom pages to Shopify storefront
- A way to segment the content displayed based on custom criteria, such as customer type
Results
- Marketing can easily create personalized experiences independently
- Website updates take mere minutes
- Personalized experiences tailored to customer needs
2X revenue and 10X pipeline from personalized experience on Builder
An ecosystem of personalized pages
Prior to Builder, Rentacrate’s website was a one-size-fits all Shopify website without any personalization. The company serves both residential and commercial customers across the US. These customers have very different questions and needs, yet they would get the same experience when they visited the site.
The team needed a way to easily personalize the website by customer type and region. The goal was to “create an ecosystem of pages that could run concurrently that could give each unique customer a unique experience that fit them, which then ultimately benefited the experience,” Figlo said.
Personalization doesn’t just improve the experience, it can also drive bottom-line growth. You see, Figlo found that “if we launch 15 concurrent personalizations for our Google ads, our efficiency increases by 25% overnight.” Based on the same logic, if the team could easily create and launch an ecosystem of personalized pages on the site, the improved experience would lift conversions and ultimately drive revenue growth.
The question wasn’t if they should do it, rather how. How do they create this system of personalized pages quickly, without having developers hand-code them, or creating each variant from scratch. The team didn’t know of an easy, reliable way to add custom pages to their Shopify storefront without the help of developers. Rentacrate contracted a development team to custom build templates for them, that’s when he found Builder.
“We needed a platform that would let us easily personalize the content. It's been the easiest experience I've had in the industry. Learning how to use the platform, duplicating the pages and creating variations for our team. We have teams all over the country that are able to provide unique experiences with Builder."
Growing from Personalization
Rather than paying developers to build custom templates for their Shopify storefront, Rentacrate chose to drag and drop to build these personalized pages with Builder.
There were two major benefits that drove Rentacrate to choose Builder:
- The ability to drag and drop to add bespoke pages on their Shopify storefront
- The ability to segment customers by any criteria and target content variants based on custom criteria, so that every unique customers gets a unique experience
The team quickly created a web of personalized pages that were tailored to the different needs of prospects across the country. The new personalized site had an immediate and ongoing impact on the company’s bottom line, doubling overall revenue and growing revenue by 5X for certain segments.
“Building and launching the website was so much easier with Builder and we saw the effects. We've seen our revenue double since the launch of this site, and 10X growth in the leads and opportunities that are coming through.”
Services and equipment are offered to both residential and commercial customers of Rentacrate.
Rentacrate easily creates custom product pages for their different customer segment with Builder.
Today, Rentacrate’s developers and marketers manage the website using Builder. Marketers drag and drop to create and edit bespoke pages and developers custom code complex features and add that code to Builder, where the marketing team can use them on pages.
“Our whole marketing team is in Builder, as well as our developers. It’s a platform that both can use, and to have buy-in from our development team is amazing.”
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